Meet the Team

Chris Hadley is a principal consultant at Unlock Strategy, where he bridges high-level strategic vision with precise execution to deliver transformative solutions for clients. His expertise spans AI integration, content strategy, and operational scaling, with a particular focus on helping businesses validate and optimize their digital products.

With a Ph.D. in Cognitive Psychology focused on memory, language, and error detection, Chris brings a unique, data-driven approach to user experience and solution evaluation. This scientific foundation ensures that every project delivers measurable results while maintaining a deep understanding of user needs and behaviors.

As former VP of Operations at wikiHow, Chris demonstrated his ability to scale organizations effectively, growing monthly readership from 5 million to over 100 million while building a team of 30+ professionals. He developed scalable systems that strategically combine technology and human insight, maximizing efficiency while controlling costs. This experience informs his current work creating AI-powered systems using no-code and low-code tools, enabling rapid deployment and iteration for clients.

Chris's comprehensive background in legal, IP protection, and compliance adds another vital dimension to Unlock Strategy's services, allowing clients to build and protect their businesses effectively while focusing on growth and innovation.

With over 20 years of experience in software engineering, Dom has established himself as an expert in building scalable, efficient technical solutions that solve complex business challenges. His approach combines deep technical knowledge with a strong focus on empowering teams and fostering collaborative problem-solving cultures.

During his eight-year tenure as Director of Software Engineering at Disney, Dom demonstrated his ability to build and lead high-performing teams from the ground up. His focus on internal tools and marketing initiatives led to breakthrough solutions, including a custom headless CMS that revolutionized how marketers could create landing pages independently. Prior to Disney, as Software Architect at Ebates (now Rakuten), he architected a modularized data processing system that significantly improved operational efficiency.

Dom's current focus lies at the intersection of AI and workflow automation, where he develops efficient, scalable solutions that enhance team productivity. His expertise in building MVPs and prototypes helps clients rapidly validate and iterate on their software development projects, ensuring that technical solutions align perfectly with business objectives.

Graham Hadley is a principal consultant at Unlock Strategy, where he specializes in transforming complex technical concepts into clear, compelling narratives that drive business growth. As chief operating officer and vice president of the technology and creative divisions at Partners by Design, he brings extensive experience in aligning communication strategies with technical implementation.

His background as managing editor of The Daily Home newspaper and news editor for the Rome News-Tribune has honed his ability to identify and communicate key stories that resonate with target audiences. This journalistic experience proves invaluable in helping technical startups and small businesses craft their market presence and content strategy.

Graham's expertise in multimedia content development and marketing strategy helps clients build comprehensive communication frameworks that support their technical solutions. He specializes in developing content strategies that scale effectively with automated workflows, ensuring consistent, high-quality communication across all channels while maintaining efficiency and brand voice.